New: AI search visibility scorer · Free

The intent classifier built
for the AI search era

Classify keywords, generate content briefs, build topic clusters, and score AI search visibility - all in one tool, powered by Claude AI. The features the big platforms charge $140/mo for, free.

Free forever No credit card CSV export
IntentIQ - live output preview
what is keyword research
Informational
Top of funnel
91%
ahrefs vs semrush
Commercial
Evaluation stage
88%
buy semrush subscription
Transactional
Bottom of funnel
96%
google analytics login
Navigational
Mid funnel
97%
Used by SEO teams at
HubSpotShopifyZendeskIntercomNotionFigmaWebflowBufferMiroCanvamonday.comTypeform HubSpotShopifyZendeskIntercomNotionFigmaWebflowBufferMiroCanvamonday.comTypeform
Try it now
Classify your keywords instantly
Paste keywords or upload a CSV export from Ahrefs, SEMrush, or Google Search Console - any size, processed in batches.
One per line · any quantity - processed in batches of 25 0 keywords
How it works
Three steps from keywords
to a content strategy
No setup, no learning curve. IntentIQ reads the signals in your keywords that human reviewers miss at scale.
1
Paste your keywords
Drop in up to 30 keywords
Paste from a spreadsheet, Ahrefs export, or type them in. One per line - no formatting required.
2
AI analyses signals
AI
Claude reads the intent signals
Word choice, modifiers, and context patterns are analysed to classify each keyword across 4 intent categories.
3
Get actionable output
Intent, funnel stage, and content brief
Every keyword gets a classification, confidence score, plain-English reasoning, and a content format recommendation. Export to CSV in one click.
See it in action
The machine that reads
what searchers mean
Every keyword carries hidden signals - word choice, modifiers, phrasing patterns. Watch the engine pick them up and route each keyword to its correct intent category in real time.
Keyword hopper - raw, unsorted
AI intent engine
Analysing signal
- waiting for keywords -
Scroll into view to auto-start
3
Starting classification
classified output
Informational
Navigational
Commercial
Transactional
KEYWORD INTENT FUNNEL CONF how does seo work Informational 94% best rank tracker 2025 Commercial 88% ahrefs login Navigational 97% buy semrush subscription Transactional 95% keyword research guide Informational 91% semrush pricing plans Commercial 85%
Instant classification
Stop guessing. Start knowing what content to build.
Most teams waste days manually reviewing SERP pages to infer intent. IntentIQ processes 30 keywords in under 3 seconds - with confidence scores, funnel positions, and content format recommendations built in.
4 intent types with plain-English explanations
Confidence scores so you know when to double-check
One-click CSV export into your workflow
94%
avg classification accuracy
<3s
per 30-keyword batch
4
intent types covered
KEYWORD MIX Informational 42% Navigational 18% Commercial 25% Transactional 15% TOP OF FUNNEL Blog posts, guides How-to articles Explainer videos BOTTOM OF FUNNEL Product/pricing pages Free trial CTAs Demo sign-ups
Content strategy
See your keyword list as a complete funnel map
IntentIQ doesn't just label keywords - it shows you where your content coverage is thin. Are 70% of your keywords informational? You're top-heavy. Missing transactional? You're losing conversions.
Instantly spot funnel coverage gaps
Get content format recommendations per keyword
Prioritise budget toward high-intent opportunities
30+
keywords mapped at once
4
funnel stages covered
BEFORE INTENTIQ ⏱ 4–6 hours of manual SERP review per batch ~60 keywords / day WITH INTENTIQ ⚡ 3 seconds per batch of 30 keywords Unlimited / day
Speed & scale
From 60 keywords a day to unlimited - in seconds
A senior SEO manually checking SERP pages for intent can review 60–80 keywords per day. IntentIQ processes 30 in 3 seconds. At any batch size. Any time of day.
Process entire keyword lists from Ahrefs, SEMrush, or GSC
No rate limits - run as many batches as you need
Works across any niche, language, or market
80×
faster than manual review
∞
batches per day
Intent types
Every keyword signals
something. Here's
how to read it.
The 4 intent categories map directly to where a user is in their journey - from curious to customer. Misread the intent and you publish the wrong content, attract the wrong visitors, and convert nobody. IntentIQ makes sure that never happens.

Each type carries different commercial value, requires a different content format, and targets a different stage of the buyer funnel. Understanding the split across your keyword list is one of the most important things any SEO can do.
Informational
The user wants to learn. They're not buying yet - they're gathering knowledge, solving a problem, or satisfying curiosity. This is your widest audience and your best chance for organic reach.
"how does keyword research work" · "what is a backlink" · "SEO for beginners"
Blog posts Guides How-to videos FAQs
Navigational
The user already knows where they want to go. They're typing a brand name, a specific URL pattern, or a login page. These searches are low-acquisition value but critical for protecting your brand.
"ahrefs login" · "semrush dashboard" · "google search console sign in"
Brand pages Login pages Help docs
Commercial
The user is close to a decision but still comparing. "Best", "vs", "review", "top", "alternatives" - these words signal active evaluation. This is prime territory for high-converting comparison content.
"best rank tracker software" · "ahrefs vs semrush" · "semrush review 2025"
Comparison pages Reviews Case studies Best-of lists
Transactional
The user is ready to act. They're searching to buy, sign up, download, or book. "Buy", "get", "pricing", "free trial" are signals that intent has converted to action. These keywords have the highest CPC for a reason.
"buy semrush subscription" · "ahrefs free trial" · "get SEO audit"
Product pages Pricing pages Landing pages CTAs
Use cases
Built for every SEO role
Whether you're a solo freelancer or a 40-person agency, intent classification changes how you plan, produce, and prove ROI.
Content marketers
Stop writing content that doesn't match what searchers want. Know before you brief.
Match content format to intent
Spot funnel gaps in existing content
Build briefs around real search intent
SEO strategists
Map entire keyword universes to intent in minutes. Prioritise by commercial value.
Bulk-classify exported keyword lists
Identify highest-ROI keyword clusters
Segment by funnel stage for reporting
SEO agencies
Deliver intent-mapped keyword strategies to clients in half the time. White-label ready.
Export CSV for client deliverables
Process client keyword lists at scale
Demonstrate ROI with funnel data
Freelancers
Add a professional intent audit to every engagement without adding hours to your process.
Impress clients with data-driven briefs
No subscription cost - completely free
Works on any device, no install needed
In-house teams
Align content, PPC, and product teams around the same understanding of buyer intent.
Shared language across marketing roles
Prioritise dev resources for landing pages
Connect keyword intent to pipeline data
Startup founders
You don't need an SEO hire to know what content to build. Intent data tells you where to start.
Find transactional keywords early
Avoid wasting budget on informational traffic
Make data-driven content bets from day one
How we compare
Built for the AI search era -
without the $140/mo subscription

The big SEO platforms classify intent. None of them tell you what to do about it, write your briefs, or score your content for AI search. We do.

Feature
IntentIQ
Ahrefs
SEMrush
Surfer
Intent classification
Plain-English signal explanation
AI-generated content briefs per keyword
Topic clustering & content architecture
AI search visibility (GEO) scoring
Shareable client-ready reports
Starting price
FREE
$129/mo
$139/mo
$89/mo
Comparison reflects free or entry tier of each platform as of 2025. The big tools are powerful - but you need 3–4 of them to do what IntentIQ does in one.
IntentIQ has processed over 2 million keywords for SEO teams at companies ranging from solo freelancers to Fortune 500 content departments.
4.2K+
SEO teams using IntentIQ
2.1M
Keywords classified to date
94%
Average classification accuracy
<3s
Average batch processing time
What users say
Teams that moved faster
with intent data
4.9
★★★★★
Average rating from 1,200+ SEO professionals
97%
would recommend
4.2K+
active users
2.1M
keywords classified
★★★★★
"We used to spend half a day reviewing SERPs to categorise 200 keywords. IntentIQ does it in a minute. Our briefs are better and our content team finally understands the 'why' behind each piece."
SR
Sarah R.
Head of SEO · SaaS company
that changed everything for us. We realised we had 80% informational content and almost nothing transactional. Fixed that in 6 weeks and saw a 34% increase in trial sign-ups."
MK
Marcus K.
SEO Director · E-commerce
I paste their current keyword list, export the CSV, and it becomes the foundation of our 90-day content plan. Saves me 4–5 hours per client."
JT
Jamie T.
Freelance SEO consultant
Get started
Classify your first batch
in 30 seconds
No account. No credit card. Paste your keywords and see exactly what your searchers are looking for - then build content that actually converts.
Keywords never stored · Powered by Claude AI · Results in ~3 seconds
Free
Forever
30
Keywords per batch
<3s
Results time
CSV
Export included
Generate shareable report
Claude will write an executive summary and recommendations - takes about 10 seconds.