Twelve years in, I still do the work myself.

I'm an SEO Director with 12+ years building organic growth systems across B2B and SaaS. At SmartClick I architected the SEO division from scratch - the offering, the pricing, the delivery model, the team - and grew it into a core revenue driver: 3.5× MRR growth, 3× longer client retention, a team grown 250–300%.

Despite building the division and its leadership layer, I remain the anchor strategist on every client project: personally designing quarterly roadmaps, conducting the analysis, and staying deep in the data. The leadership grew. The craft never got delegated.

Strategy is personal.

Every roadmap, forecast, and audit passes through my hands before it reaches a client.

Results from month one.

I rebuilt client onboarding so measurable impact shows early - the reason retention tripled.

Knowledge moves freely.

Co-founder of SEO Connect Macedonia; the people closest to the work should define the conversation.

The road so far

2023 - PRESENT

SEO Director · SmartClick

Skopje, North Macedonia

Architected and launched the agency's entire SEO division. Anchor strategist on every engagement; built the team and its leadership layer; developed AI search visibility strategies and internal AI tooling. Integral to sales: pre-sales audits, forecasting models, and roadmaps that helped land Aico, Clarity.cx, Sharecat, Ocuco, and others.

2023

SEO Strategist · Ellipsis

Oxford, UK · Remote

Led the SEO reoptimisation department for SaaS clients - systematic content refresh programmes, intent reclassification, and machine-learning traffic monitoring.

2021 - 2023

Head of Publishing · Head of Content & SEO · Vita Media Group

Grew organic traffic 400% in a single year and revenue from $5K to $30K MRR. Hired the entire content team - 2 writers to 7 specialists - and authored the company's first Content & SEO style guide.

2020 - 2021

SEO & Content Marketing Specialist · DFLabs / Sumo Logic

Cybersecurity SaaS

Owned Content & SEO for a SOAR/SIEM brand - one of enterprise software's most contested content verticals - against well-funded incumbents.

2017 - 2020

Writer & editor years

The Soul Publishing · Interesting Engineering · Miolay

800+ published articles. An extensive writing background that still shapes how I brief writers, set quality standards, and build content strategy.

Core expertise

SEO strategy & roadmapping Topical authority & content systems Technical SEO & site architecture Programmatic SEO at scale International & multi-language SEO Algorithm recovery (HCU / Core) CRO SEO & behavior analytics AI search visibility & query fan-out LLM competitor analysis Link-building for AI citation Team leadership & SEO hiring Client consulting & ROI reporting AI tool development & enablement

Industries I've worked in

B2B SaaS & fintech
Cybersecurity (SOAR/SIEM)
Managed IT services
Cloud & DevOps
Industrial & energy
Optical / healthcare SaaS
Marketplace platforms
Ticketing & events

Education

Bachelor of Law
Ss. Cyril and Methodius University, Skopje · 2017

Advanced SEO Course
Brainster · 2018

Languages

Macedonian - native
English - fluent
Turkish - conversational

Off the clock

Co-organising SEO Connect Macedonia with Branko and Boban, three editions strong - and building AI tools with Claude that make the whole team faster.