Service · SEO Auditing + Roadmaps
Know what growth looks like before you spend.
A full technical, content, and competitive audit - translated into an ROI forecast and a quarterly roadmap your team can actually execute. QA checkpoints included.
This is for you if…
✓You’re about to invest in SEO and want a plan you can trust first
✓Traffic dropped and you need a diagnosis, not a retainer pitch
✓A roadmap exists, but nobody on the team believes in it
What a roadmap unlocks: zero to 29.5K clicks and 1.08M impressions.
What you get
The full audit
Technical, content, architecture, and AI-visibility - what’s broken, what’s underused, what’s at risk.
ROI forecast model
Traffic and revenue scenarios before you commit budget - the same model that wins my client engagements.
Quarterly roadmap
Prioritized actions with owners, effort estimates, and expected impact. Executable, not aspirational.
QA checkpoints
Scheduled reviews as your team executes, so the plan survives contact with reality.
How it works
1
Diagnose
Two to three weeks in your data: crawl, content, competitors, SERPs, AI answers.
2
Forecast
What growth is realistically available, in which segments, at what effort.
3
Roadmap
A quarter-by-quarter plan your team executes - with me checking the work if you want it.
The deliverable, not the promise
An excerpt in the exact format your roadmap arrives in.
Action
Impact
Effort
When
Dissolve cannibalization across the pricing cluster start here
●●●
low
Q1
Rebuild decayed bottom-funnel pages
●●●
mid
Q1
AI answer coverage for money queries
●●●
mid
Q1–Q2
Flatten site architecture to 3 clicks
●●●
mid
Q2
Consolidate the legacy blog subdomain
●●●
high
Q3
Illustrative excerpt - your matrix is built from your data.
How I actually do it
The specifics - because “best practices” is not a method.
1
What template audits miss
Cannibalization maps, content-decay curves, SERP intent mismatches, and your share of AI answers - not a crawl export with 200 “issues” that don’t move revenue.
2
Forecasts with confidence ranges
Three scenarios - conservative, expected, aggressive - each tied to effort and cost, built with the same model that won the Aico, Ocuco, and Sharecat engagements.
3
A prioritization matrix, not a wishlist
Every action gets an owner, an effort estimate, and an expected impact. Your team knows what to do Monday morning - and what to deliberately ignore.
“An audit that lists 200 issues is a crawl export. An audit that tells you which five will move revenue - that’s strategy.”
- Davor Karafiloski
Fair questions
275%
Aico’s growth started as exactly this: audit → forecast → 5-phase roadmap
Every result on this site started with an audit.
No engagement starts with a contract. It starts with your data and an honest read of what’s possible - sometimes the answer is “don’t hire me yet.”
© 2026 Davor Karafiloski · LinkedIn