DK logodavorkarafiloski
AboutCase StudiesSpeaking Work With Me
Service · Content Team Guidance

Your content team, running on a real system.

Executable roadmaps, action plans, and QA for SEO and content teams - intent mapping, content calendars, and dissolving the keyword cannibalization that quietly caps your rankings.

Start the conversation → See the results

This is for you if…

✓Your team publishes consistently but can’t tell which keywords need which page or format
✓Multiple pages compete for the same keywords - and nobody owns the fix
✓You want quarterly clarity: what to write, why, and how to know it’s working
Top-10 queries - client account
183 to 8,000+ top-10 queries in a year
A content system working: 183 → 8,000+ top-10 queries in a year.
The Silent Ranking Killer

Keyword cannibalization is an anchor on your pages.

When two or three pages compete for the same keyword, Google can't decide which one to prioritize - so none of them reach their potential. They sit at position 14, 15, 20, weighed down by each other.

Dissolving it means deciding which page matters most for which keyword - and cutting the anchor. That's often the fastest ranking win a team can get, and most teams don't know how to do it.

Suspect cannibalization? Ask me →
3 pages · 1 keyword · Google can't pick a winner
#1
#5
#10
#15
#20
/crm-software ⚓ crm software
/crm-pricing ⚓ crm software
/best-crm-tools ⚓ crm software
each page dragged down by the same shared keyword

What you get

Quarterly content roadmap
A calendar built from intent data - every piece mapped to a keyword, page type, and funnel stage.
Keyword-to-page mapping
Which keywords deserve a blog post, a comparison, a landing page - so intent and format always match.
Cannibalization audit & fix plan
Find the overlapping pages, decide the winners, consolidate or differentiate the rest.
QA & team development
Review loops on briefs and drafts, plus training that levels your team up for the AI-search era.

How it works

1
Map
Audit your keyword landscape and content inventory - intents, gaps, overlaps.
2
Systematize
Roadmap, calendar, briefs, and the QA loop - a machine your team runs.
3
Level up
Quarterly reviews and training until the system runs without me.

One keyword, one owner

An excerpt of the keyword-to-page map your calendar is built from.

Keyword
Intent
Format
Owning page
what is quote-to-cash
Informational
Guide
/blog/quote-to-cash
best ar automation software
Commercial
Comparison
/best-ar-automation
invoice automation pricing
Transactional
Landing page
/pricing
quickbooks invoice limits
Informational
Guide
/blog/quickbooks-limits
This logic ships as a free tool soon.

How I actually do it

The specifics - because “best practices” is not a method.

1
Keyword-to-page ownership
Every keyword gets exactly one owning page, mapped by intent to the right format - guide, comparison, landing page. This alone dissolves most cannibalization before it starts.
2
The reoptimisation framework
Refined across 100+ page rebuilds at SmartClick: diagnose why a page decayed, decide rebuild vs. consolidate vs. redirect, and verify the recovery in the data.
3
QA gates your team runs without me
A pass/fail rubric for every brief and draft - intent match, internal links, cannibalization check - so quality stops depending on who reviewed it that week.
“Your team doesn’t need more content. It needs to know which page owns which keyword - and a system that keeps it true.”
- Davor Karafiloski

Fair questions

Do you write the content too?+
No - your team keeps the pen. I bring the system: what to write, for which keyword and intent, in what format, and the QA loop that keeps quality from drifting.
Our pages compete with each other. Can you fix that?+
That’s keyword cannibalization - and it’s one of the fastest wins available. We decide which page owns which keyword, then consolidate or differentiate the rest.
Can you train the team, not just direct it?+
Yes - the goal is always a system your team runs without me. Training and quarterly reviews are built in until that’s true.
100+
page rebuilds behind my reoptimisation framework
Try the thinking before you hire it.
The Intent Analyzer on this site is a slice of the same system: paste your keywords, see the intent and page type each one needs.
Email me → Intent Analyzer - launching soon
Where this fits
Intent Analyzer →Free tool - classify keywords by intent and format
SEO Auditing + Roadmaps →Know what growth looks like before you spendSEO Consultancy →Senior direction, quarter after quarter
© 2026 Davor Karafiloski · LinkedIn